Find Out Why An Improved Share of Search Can Lead to Higher Conversions Introduction According to PwC’s February 2023 global survey, consumers’ concerns about inflation and the wider macroeconomic climate…
The Increasing Relevance of Search in Modern Retail How Search Impacts Online & Offline Buying Behavior Benefits of Share of Search vs Share of Voice How to Calculate Share of…
Product page optimization and management in 2024 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page),…
2022 has been a turning point for several key aspects of retail, bringing with it a wave of new consumer trends and technological advancements. The onset and eventual release of…
How Your Business Can Rise To Meet Growing Consumer Expectations The moment a consumer completes any retail transaction, more often than not, is preceded by a much longer process of…
The Digital Shopper & the Evolving Retail Landscape How has retail changed in the past few years? While there are multiple right answers to this question, the most obvious one…
A Guide to Analyzing Customer Reviews & Shopper Sentiment for eCommerce Growth Content Summary : Reviews and Their Repercussions What is Digital Shelf Analytics Anyway? The Role of Customer Reviews…
The Digital Shelf – What It Is and Why You Need to Optimize for it The digital shelf is a term used to describe all online channels where your products…