A Holistic System’s Approach to Mastering Retail Media
Retail media networks have been gaining serious traction over the last few years. In fact, retail media could become one of the biggest growth drivers in digital advertising history. According…
How Brands Can Beat Third-Party 3P Sellers on Amazon and Walmart
The Difference Between Third-Party and First-Party Sellers A first-party (1P) seller is a brand/manufacturer that sells its inventory to Amazon/marketplace, who, then sells it to shoppers on its platform. A…
Top 5 Strategies to Take Control of the Digital Shelf on Amazon
When you step into a retail store, you see a shelf decorated with beautiful products. When the products are strategically placed on a shelf, the shopper customer is automatically lured…
Boosting CPG Sales with Six Pillars of Digital Shelf Success
In the rapidly evolving landscape of retail, the digital shelf has emerged as a pivotal battleground for consumer packaged goods (CPG) companies. In 2024, the shift towards digital retailing is…
Intelligence Node’s Digital Shelf Analytics as a Brand Essential
In the dynamic world of online retail, the concept of the “digital shelf” has emerged as a pivotal battleground for brands vying for consumer attention & eCommerce success. The digital…
Influencing Choices: How Online Product Visibility is Evolving in Retail
In the digital age, where the battleground for consumer attention is fiercer than ever, “search” has emerged as the cornerstone of eCommerce. Almost every shopper’s journey begins with a search,…
25 Reasons Why Top Retailers are Focusing on Search
Find Out Why An Improved Share of Search Can Lead to Higher Conversions Introduction According to PwC’s February 2023 global survey, consumers’ concerns about inflation and the wider macroeconomic climate…