Decoding Shopper Behavior with Data Science
Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there…
Does Retail Get Millennial Moms?
The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial…
Merchandising Wins: 5 Tools To Get Shoppers To Spend
Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies…
Retail Merchandising Strategy: Master Tactics From Retailers Who Got It
At this time of year, the retail market always gets more competitive, cluttered, and chaotic. However, given the sector’s contraction in 2020, it is more important than ever to maximize…
How to Turn Live Chats into Customers for Your Ecommerce Store
Because consumers have come to expect personalized service in virtually every area of the retail experience, live chats have become an increasingly popular way to connect directly with existing customers…
How to Maximize Direct-to-Customer Order Fulfillment
As technology has increased the capability for businesses to deliver orders to customers in a more and more timely fashion, so too have consumers come to expect their packages to…
Showrooming and Webrooming: Moving beyond buzzwords
Showrooming is the practice where shoppers examine items during store visits, but choose to buy them online because they are cheaper there. Online retailers are in a position to offer…